Wizarding World of Harry Potter Has Huge Impact on Yearly Attendance for Universal

Just as many predicted The Wizarding World of Harry Potter has had a hugely positive effect for Universal in attendance, revenue and profit over the last year.

Universal Studio's Resort President, Bill Davies said, "2010 was an important and exciting year for Universal Orlando, our guests and our team-members, We look forward to 2011 and we will continue to work hard at providing a great experience for our guests."

Universal drew 11.2 million visitors in 2010, a massive increase of almost 2 million on 2009, making it the third-best in the resort's history.

Revenue increased to $1.1 billion, a 41% increase on the year before, while profit increased to $267 million, an increase of 79%.

No doubt this is just rewards for Universal after the opening of the superb Wizarding World of Harry Potter; one of the best attractions to open in Orlando for years. It'll be interesting to see if the buzz dies down, and figures return to normal levels, or whether Universal can keep pulling in the punters.